In our local area, there is a production company named Wolf Creek Studios and one of their newest yet quickly popular shows is Deer City USA.  The man behind the show, Steve Gruber, walked into our shop wanting something that would make him stand out in the trade shows that he and his crew would soon be traveling to for further promotions.  Ideas were tossed around about the standard trade show graphics but more was wanted.  Thus the idea for a full vehicle wrap was born.

With Deer City being mainly a hunter and outdoor show, the idea of a camouflaged wrap was talked about but it was determined that would be to average, but a mesh of antlers, now that idea was much more unique.  Our production graphic artist, Dan, started on the long task of laying out a mesh of antler sheds to form a background that if printed could span 6 x 20 feet.  Thinking that this task was simple just making a repeating graphic would be foolish.  Dan spent hours upon hours making a mesh that was seamless, working from photos taken by the Deer City guys.

This mesh really turned into the simplest part of the layout and design, next came the building of the layout that would actually fit to the Ford truck.  Photos were taken of the truck to aid with the layout work. After a couple weeks of layouts, a final design was chosen.  The layout quickly ran through our Seiko Color Painter onto MACtac Bubble Free Pro and then found a quick coat of MACtac Rayzor laminate film.  The pieces were laying out on the production room tables.

The real fun started once the truck was pulling into the dock of the building.  A quick wash and clean of the truck lead to the production guys, Rob and Kevin, working tirelessly with the large sheets of the wrap. They worked to make a flawless finish on the truck. In less than a week’s time, the truck has been transformed from the dark red into the colorful and bold standout design.

Toss in a few banners and quickscreens printed with the same motif, Steve and Mark Millis are now armed with one of the best eye-catching designs, sure to gather more fans to their shows.